Improving your Brand in a Crisis
Branding may seem like something only multi-nationals can afford to invest in. However, it is one of the least costly ways to build your business’s profile and gain market recognition.
Course Outline
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About this course
- Free
- 4 lessons
- 0 hours of video content
Instructor(s)
Special Advisor, RFN Cities and Contributor, RFN Academy Guillermo Mazier, MBA
Guillermo is a global economic development expert who specializes in helping cities and companies innovate and improve. He helps cities, companies and community organizations unlock innovation to feel more confident about their growth and impact in the future. The result is creative, connected and resilient companies in stronger communities.
Kim Powell, CM
Kim Powell has been a marketing communications specialist for nearly 25 years and has achieved her Chartered Marketer (CM) designation from the Canadian Marketing Association.
Kim has worked as a communications professional both on staff and as a consultant for a number of companies including owner managed. She has the ability to clear the unnecessary to get to the heart of the matter and develop a plan to convey key messages to strategic audiences.
Whitney Siemens
As Vice President – Creative, Whitney leads a team of multidisciplinary creatives across all media, from digital to print to television, and she is the crucial link across all creative and production.
With over 20 years experience, she is skilled in uniting concepts and campaigns in ways that strengthen brand identity, convey a singular strategy and communicate key messages.